Cafeina

Objective:

Create daytime promotion to launch Brunch at a venue known primarily for being an evening spot for tapas and nightlife.

Services Rendered:

Conceptualization, Art Direction, Promotions, New Business Development and Social Media

Cafeina Wynwood Lounge is located in the heart of the arts district. Primarily known for being a lounge and a place to frequent at night. SuperMarket Creative was recruited to conceptualize and help position Cafeina as a day time place, for the brunch they wanted to develop.

Since the arts district is primarily a destination spot, during the evening, we had even more of challenge to differentiate the venue and program guests to go to Cafeina during the day.

We introduced an innovative concept to help drive traffic and expose the daytime shift for Cafeina by collaborating with Miami’s most popular open air market and our client, Launch Arte (make link). There is nothing more we love to do than find synergy amongst our clients.

We conceptualized Brunch n’ Bazaar: an outdoor market for designers, and budding entreprenuers coupled with unlimited mimosa’s and breakfast specials at Cafeina’s beautiful terrace and gallery. This was a great way of driving traffic and highlighting the soul of the neighborhood and its creative inhabitants.

To up the anty, since Miami is such a pedestrian and dog friendly city, we also created the pampered pooch menu. Brunch was also for the dogs!

Results

Over 200 guests were in attendance including publishers, writers, gallery owners and locals. The unlimited mimosa promotion, and the vibe we created by the Miami-esque creative direction, brought out influencers to come out in their very Sunday’s best look.