Marketing and promotions to target over 100 influencers to expose Calvin Klein’s South Florida flagship store.
Strategy, Marketing, Promotions, Email Marketing, Social Media, Talent Booking.
Conde Nast needed to develop an aggressive program to target influencers and industry elite to Aventura Mall to help launch the store. Aventura Mall, located in the suburbs of Miami, had to be positioned, as a place, city locals would be gravitated to attend. SuperMarket Creative affiliated the brand with industry elite, an online marketing campaign and a well- known local DJ. Data was captured and sales were generated.
The event garnered over 150 guests including the fashion editor of Florida International Magazine, The Townhouse hotel proprietor, fashion stylists and designers. Miami Modern Luxury and Aventura Magazine featured event pictures in their magazine.