Calvin Klein + GQ + Lucky Magazine

What the
client said...

"Michelle Leshem worked with Lucky & GQ Magazines for the Calvin Klein Lifestyle Store Opening event in Aventura, Florida in May 2008. Michelle was a huge asset to the great success of the event, linking the magazines up with Miami’s “who’s who” while ensuring the back end marketing and event elements were taken care of flawlessly. After the event Michelle secured significant press, exceeding the client’s expectations and establishing the Calvin Klein boutique as a must-shop destination." Rebecca Babcock Bradley, Fashion Merchandising Director

Calvin Klein + GQ + Lucky Magazine Calvin Klein + GQ + Lucky Magazine Calvin Klein + GQ + Lucky Magazine Calvin Klein + GQ + Lucky Magazine

Objective

Marketing and promotions to target over 100 influencers to expose Calvin Klein’s South Florida flagship store.

Services

Strategy, Marketing, Promotions, Email Marketing, Social Media, Talent Booking.

Conde Nast needed to develop an aggressive program to target influencers and industry elite to Aventura Mall to help launch the store. Aventura Mall, located in the suburbs of Miami, had to be positioned, as a place, city locals would be gravitated to attend. SuperMarket Creative affiliated the brand with industry elite, an online marketing campaign and a well- known local DJ. Data was captured and sales were generated.

Result

The event garnered over 150 guests including the fashion editor of Florida International Magazine, The Townhouse hotel proprietor, fashion stylists and designers. Miami Modern Luxury and Aventura Magazine featured event pictures in their magazine.