Dolce Gabbana

Objective

Re-create the first U.S. branded in store production for Dolce Gabbana’s “Girls Night Out” promotion within a 10 day timeline during Miami’s busiest season of the year, Art Basel.

Services Rendered

Model Casting, Event Management, Prop & Decor Scouting and Rental, Hair/ Make Up, Entertainment, Sound, Catering, Event Photography.

With 10 days out, Dolce Gabbana corporate was in need of re-producing their in store promotion geared to women. The concept was first implemented in the Milan flagship store. SuperMarket Creative was hired to re- create the “Girls Night Out” environment so it was consistent with the branding they produced in Italy. An all female promotion was the objective behind the event promotion; we put together an all staff including a model serving staff, retro inspired DJ and a roller girl, reminiscent of the seventies chic as staff was styled in Dolce Gabbana’s newest collection. Dainty petite four desserts, custom fortune cookies, eclectic props and decor coupled with salacious sounds, warmly welcomed over 150 selected guests.

Results

Dolce Gabbana’s first U.S. ‘Girls Night Out’ promotion was identical in production and decor, as corporate in Europe intended. Over 150 guests were in attendance