Concept, name, develop, market and launch a new nightclub brand that reflected the hip American heritage that would provide a means of fantasy and escape for the mass.
Concept, Strategy. Brand Development, Marketing, Graphic Design, Environmental Design, Grand Opening Launch and Marketing.
Well known nightlife brand, crobar, approached us to help them launch a new nightclub brand that would target the mass, celebrate American popular culture and create a “intimate bar vibe” versus the glamorous and industrial chic nightclubs, crobar was known for. Taking cue from inspirations of Route 66, Ross Meyer and Easy Rider, we developed the interiors, brand identity, promotional mediums, staff uniforms and the grand opening event. From logo, to merchandise and event programming, whether that was the screen-printed plywood wall of icons Elvis Presley and James Dean, the wall of truck mirrors and graphic design montage of American icons, or “Billy’s Bar” – an epoxy bar filled with vintage memorabilia like motel keys, vintage cigarettes, and Polaroid of the bar’s favorite vagabond and muse– Billy.
To coincide with the brand’s American pop culture direction, the grand opening event was production filled with mid century modern entertainers from snake charmers, pin ups, rockabilly tattoo art stations, along with a hot rod installation featuring Fort Lauderdale’s most popular classic car club.
Over 1200 revelers came to experience Fort Lauderdale’s newest domestic import. Media secured included 944 Magazine, Broward Palm Beach, Channel 7 news, The Examiner, Miami.com, Miamisocialholic.com