Mercedes Benz

Objective

VIP Sneak Preview program to launch the Mercedes Benz CL class.

Services

Graphic Design, Email Marketing, Logistics, Promotions, Talent Wrangling

Mercedes Benz was in need of a VIP promotion that would target local influencers to launch their brand new CL class. Since Mercedes Benz is known for being a classic luxury brand, we knew the only way to showcase the sneak preview was to affiliate the brand with one of the chicest local weekly events and hotel brands in South Beach. Together with the Sagamore Hotel and China Grill’s restaurant, Social Miami, SuperMarket Creative created an event around promoting the vehicle with all things fashionable. Sky Nellor, fame fashion model turned DJ provided the soundtrack for guests who got a birds eye view of the CL Class as it was showcased in the entrance of the hotel.

Results

Over 800 guests were in attendance with coverage in Ocean Drive Magazine, SunPost. The new Mercedes benz was featured in the front of the hotel so guests could get a birds eye view of the new model.