The Betsy Hotel’s BBar

Objective

To develop an intimate hotel lounge brand that would reflect the classic appeal of the Art Deco and literary hotel it is housed in. A classic speakeasy that is both hip and substantial.

Services Rendered

Brand Development, Environmental Design, Presentation Book, Mood Board, Programming, Grand Opening Launch.

When B-Bar’s architectural firm, hired us to conceptualize the story behind The Betsy’s basement lounge, we were ecstatic to be able to put our spin on the story of B-Bar. Our firm was hired develop the brand as design consultants, strategic marketing and event producers to help launch and position the brand as a chic speakeasy that gravitated to the most discerning of locals and hotel guests.

With the help of our muse, we developed a storyboard for the interior of the space to reflect the fictional character, Betsy’s living room. From the glamorous art deco crystal studded bar, chic tufted ottomans, rich burgundy sofas, fringed boudoir chairs, venetian acid washed mirrored walls and the copper toned wing chairs, the room’s vintage-lux feel immediately appealed to industry elite, media and both elegant and hip guests.

Our work spanned across from not just creating the intimate space but creating the soul of the brand. We continued the process of developing the brand with a full program of sneak preview events that would create the right buzz and invoke curiosity surrounding Betsy’s new lounge. We collaborated with the Betsy’s photography partner, Rock Archive, to associate B-Bar with a rock n roll edge infused with its classy appeal. Over 300 guests were in attendance in the 100 capacity space, including tastemakers and media. Over the span of 60 days, we conceptualized, marketed and handled the production for a roster of events including Gen Art’s screening of George Clooney’s Up in The Air, to one of the best Art Basel events in 2009 ( per Urban Daddy’s Best of Nightlife 2009 ) with a photographic exhibit featuring the work of Gail Buckland’s “Who Shot Rock n Roll” together with special musical guests, The Misshapes.

From website, logo and environmental design, to event launches and production, SuperMarket Creative was responsible for creating the buzz as coveted speakeasy appeal even when your location is on one of the most popular streets in the world — Ocean Drive.

Results

Over 700 guests got to experience B-Bar across the span of the 30-day sneak preview phase. Guests included celebrity special guest DJs, opinion makers, art enthusiasts and museum curators. Urban Daddy chose two nightlife venues, for the best of 2009 and B-Bar’s Art Basel event as one of the main forces behind the notoriety. Together with B-Bar’s publicist we secured media including Urban Daddy, Ocean Drive and 944 Magazine.