Ketel 1 was launching a 4 day event for the first time in miami during Art Basel. Together with media company cunning, Ketel 1 developed a concept called de no let based on a pairing of culinary and cocktails, interactive performance art and the audience.
We are in charge of marketing strategy, Talent procurement, event staffing, email marketing, promotions and activations for 4 days. Over 2,000 guests were in attendance over the span of 4 days inclusive of tastemakers and blogger host and promotions. Talent procurement included: international DJs Neon indian Juan maclean.