Desperados Swim Week Soho Beach House Event Activation

DESPERADOS -Miami Beach Swim Week Event As part of our job to concept for the brand, we had to inject a feel of rock n roll and create something different during Miami Swim Week. Heineken USA wanted us to create a runway show that would stand out from the 100 fashion events taking place. Our concept? Crash our own show with surprise musical guests Hearts Revolution. We identified two emerging designers, Bianca Coletti and Jacques Smith and procured the right venue to showcase the fashion and create the chaos - Soho Beach House. Over 800 guests were in attendance. House songstress, Anabel Englund walked in the show and World Red Eye, proclaimed it, the best show of the week.

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