Heineken Desperados Midnight Express Bus Activation

Product launch activation for Heineken Desperados. We created a mobile party bus during Miami Music Week / WMC featuring top Miami Scenesters, Local and Global Electronic Dance Music Artist & Dj's, Promoters, Managers. We created various pickup and drop off points throughout the night. Guest listened and danced to live dj's and performances while enjoying cold desperados on the way to their next venue.

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