With a five day turnaround needed per the client’s request, the agency strategized, procured, produced and executed two busy nightlife destinations. Friends and family reduction was provided at each location in addition to the flexibility of creating a customized activation in a short amount of time. Additionally, Citi Bike offered Bumble and our agency a 50% reduction in price in day passes. Each production set up was customized in Bumble’s color tone and branding. Bumble merchandise was on display and provided as additional giveaways.
Broken Shaker is rated as one of the ‘top 50 mixology bars in the whole world.’ The caliber of guests is diverse from local and international backpackers, curators, DJs to the New York Times media. With locations found throughout the states, the Miami location is the flagship and one of the most popular stops for tourists and locals alike, especially during high season like Miami Music Week. Together with Ilegal Mezcal, a popular mezcal spirit, the product was donated and bottled in custom Bumble branded juice bottles as one of the giveaway items. Demographic was 21+ and up.
The second location took place at Soho Studios, Wynwood’s premier concert and event venue with a capacity of 2,000 - 2,500 guests. Customarily reserved for large scale events, the producers of Blnk Cnvs provided the agency with a prime location inside the concert grounds with full creative to execute and light up the activation. Headliners included Delta Heavy, Zeds Dead (Ultra Headliners) and more. For every swipe, engagement and download, guests received a Bumble drink ticket or the option of Bumble merchandise and Citi Bike passes.
Miami’s ready for more Bumble. The overall feedback was curiosity, excitement, and the “cool factor”.