Callebaut Ruby R1 Launch Experiential Event
Callebaut, the finest Belgium chocolate for more than 100 years entrusted us with producing the national launch of the first-ever, 4th chocolate flavor: Ruby RB1. This pink-hued cocoa chocolate is the first of its kind fully dedicated to artisans and chefs. Callebaut identified and discovered its unique natural components that was able to yield an exceptionally red pink and fruity tasting chocolate! This event program was an important launch geared to industry guests ranging from national pastry chefs to chocolatiers. SuperMarket Creative conceived + produced a reveal event aptly titled “ A Night at the Museum”; where this new variety of chocolate, Ruby, was revealed at the prestigious Bass Museum located in Miami Beach. Pink clad museum guards danced their way into the audiences hearts with the unveiling of Ruby’s RB1 chocolate sculpture made by Callebaut’s master pastry chef and ambassadors, rose-colored mirrored plexiglass furnishings combined with accents of brass, white and pink hues complimented the art deco and tropical elements Miami Beach is known for. This event was more than just an introduction to the new chocolate but a culinary experience inclusive of sweet and savory hors d’oeuvres to a desert flight tasting featuring RB1 chocolate prepared in its many forms.