Heineken USA’s Desperados
Heineken USA hired our agency as the ideation agency to concept, strategize and roll out and launch of their new beer brand Desperados.
We were in charge of creating the event activations and concepts and working together with their PR and social media team to ensure the brand’s content and message was positioned correctly. Our responsibilities included: strategy, event programming, talent procurement, marketing, activations and event management. We created for them a total of 6 event launches spanning from Miami, Tampa and Orlando inclusive of WMC, Miami Swim Week. For the launch, over 800 invited guests were in attendance at a special event venue that was never used in the past. YACHT performed live along with a slew of local music makers.