We were tasked with creating the creative direction and execution of visual identity for the launch of Nu Wave Swim Show this year. Which included the visual language for digital and print collateral and environmental outdoor signage and way finding.
“Nu Wave Swim is a fresh new approach to celebrating swimwear in Miami. For four days in July, Nu Wave Swim will offer an experiential multi-day platform and hub for designers to showcase their latest swim collection. Nu Wave Swim will transform the Miami Beach Botanical Garden into the new epicenter of Swim Week —supporting the most coveted emerging and established swim brands. Nu Wave Swim will re-imagine the Swim Week experience, producing high energy fashion events, activities and runway shows. ”