RedBull x PACMAN Experiential Event Activation
RedBull called upon us to conceptualize an experiential event activation during Miami Art Week 2018 to bring alive their limited-edition PACMAN can. What better way to digitize and aesthetically impact a neighborhood than with a 75’ custom made sculpture called Rainbow Bridge that would overlook Wynwood with its 25,000 bright LED custom PAC MAN art. Together with an art collective and the brainchild of Rainbow Bridge, we transported over 150 tons of steel and created a 5 day/night activation for 150,000 patrons visiting Wynwood during Miami’s busiest weekend. Rainbow Bridge created a spectacle where its symbolism emulated love, inclusivity, retro and everyone’s love for PAC MAN and Red Bull’s mark on our culture. Patrons even got to customize the digital board with their own custom messages that were shared and uploaded via Twitter. Our team handled ideation, artist procurement, talent, music programming, logistics, event production, music programming, art direction and staffing.